Someone has joined your mailing list. YAY! To welcome them, you want to give a special offer for a limited amount of time. The question is, how can you set up legit scarcity when everyone signs up at different times? With MailerLite, you can create this evergreen offer by adding and adjusting a custom field in your automation.
The best part? You don’t need any extra tools! Oh, and did I mention that MailerLite is FREE up to 1,000 subscribers? (Sidenote – I love MailerLite for creating broadcasts, sequences, landing pages, opt-in pop-ups on websites, and more. You should definitely check it out, especially if you are just getting started in email marketing).
The idea is someone can click on a link one day and get your special offer. They can go to the exact same email a few days later (or after your special has ended) and click on the exact same link, but be led to a different URL with the full-price offer, not the special offer. Since the URL changes depending on the day, I recommend hyperlinking text or an image to avoid confusion.
This process will work in any situation you want to offer something special for a specific amount of time or until a certain date. Examples off the top of my head include:
- Webinar special offers
- Fast-action bonuses during a course launch
- Limited time discount on a second product after their first purchase
- The list goes on and on!
Watch the video below to find out how. This process can work similarly with other email service providers as well.
Now go celebrate all the time you’ve saved with your new automation skill!
Gaby Diaz says
Thanks for this information, super useful.
I am going to try it!